Jakob Skouboe

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Despite a massive marketing drive from the entire Scandinavian telco industry, it turns out that WAP users are typically abandoning use of the technology after just a short time. Businesses, too, iare cold-shouldering WAP. The dry statistics of a new report conducted by the Danish based Vilstrup Research, on the basis of interviews with 2,193 Scandinavians, are damning. 11% of the Danes interviewed, for example, had a WAP-enabled cell phone; but only 2% of these users used the WAP functionality on a daily basis. 39% of them used WAP once a month or less, and 38% didn't use it at all. This compares to a figure of 76% for usage of short messaging services (SMS). The report also reveals a wide variation between Scandinavian countries. Twice as many Norwegians as Danes and Swedes own a WAP phone, for example; but only 30% of these Norwegian phone owners make daily use o... (more)